Adams Universal

Events Organizer
 

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Typical deal structures covered

• Commercial agency rights (exclusive / non-exclusive)

• Territory coverage and channel design (national / regional)

• Distributor appointment and growth frameworks

• Wholesale and retail channel partnerships

• Supply arrangements and product pipeline planning

• Performance frameworks (targets, KPIs, reporting, brand standards)

 

 

Brands & Franchising Marketplace (Core Pillar #2)

A dedicated marketplace for brands and franchisors seeking strong operators and buyers, and for investors/operators seeking proven concepts with scalable rollouts.

 

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10 brand and franchise types likely to be in high demand (market-driven)

1. Hotel brands & serviced apartments (franchise/management models, standards, SOPs)

2. Quick-service restaurant (QSR) chains (fast food, scalable multi-branch rollout)

3. Cafés & specialty coffee concepts (store design, training, supply chain)

4. Casual dining restaurants (family dining, themed concepts, operational playbooks)

5. Fashion & apparel brands (retail franchise, multi-store expansion, merchandising)

6. Footwear & sportswear brands (store formats, seasonal collections, marketing kits)

7. Cosmetics & personal care brands (retail + wholesale distribution, training, testers)

8. Pharmacy / health & wellness retail concepts (store model, product mix, SOPs)

9. Convenience stores / mini-markets (franchise model, procurement, planograms)

10. Automotive services & quick maintenance chains (oil/tires/batteries, multi-site ops)

 

If you own a brand or franchise: you meet qualified buyers, master franchise candidates, operators, and expansion partners.
If you are a buyer/operator: you meet proven concepts, clear operating models, and scalable rollout frameworks.

 

 

Apps & Platforms Marketplace (Core Pillar #3)

A dedicated deal-making marketplace for applications, platforms, and digital solutions built for Syria’s most urgent operational needs—especially mobility, fuel & stations, rentals/leasing, and hospitality. This pillar is designed to connect app owners and platform providers with buyers, operators, resellers, and deployment partners who can commercialize solutions at scale.

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Featured high-demand categories (priority emphasis)

• Taxi & ride-hailing ecosystem (dispatch, driver onboarding, fleet tools, payments, safety)

• Fuel stations & mobility services (loyalty, digital payments, fleet fueling, station operations)

• Car rental & leasing platforms (daily/weekly rentals, long-term leasing, B2B corporate accounts)

• Hotel services & hospitality tech (booking, operations, guest services, channel distribution)

 

 

10 application types likely to be in high demand (market-driven)

1. Taxi / ride-hailing & dispatch app (drivers, riders, dynamic pricing, zones)

2. Fuel station loyalty + digital payments app (QR payments, points, offers, e-receipts)

3. Fleet fuel management app (limits, approvals, reporting, consumption analytics)

4. Car rental marketplace app (booking, deposits, contracts, damage tracking)

5. Leasing & installment management app (schedules, reminders, penalties, renewals)

6. Hotel booking + guest services app (check-in/out, upgrades, room service, support)

7. Delivery & last-mile logistics app (drivers, routing, proof of delivery, COD handling)

8. Inventory + POS retail app (stock, pricing, invoices, barcode, multi-branch)

9. Maintenance & roadside assistance app (work orders, towing, garages, parts)

10. Workforce / field service scheduling app (tasks, teams, GPS tracking, SLA reporting)

If you own an app or platform: you meet deployment partners, resellers, operators, and commercialization buyers.
If you are a buyer/operator: you meet ready solutions and licensing models to deploy quickly.

 

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Who should attend (two sides of the marketplace)

Deal Owners / Sellers (Exhibitors)

 

For those offering:

• Trade agencies & distribution rights

• Brand representation and channel expansion opportunities

• Franchising models (master / area / unit)

• Apps / platforms / SaaS solutions (licensing, reseller, commercialization deals)

 

What you gain

• Concentrated access to qualified buyers and partners

• A premium showcase environment (booths + deal rooms)

• 1:1 meetings matched by sector and deal type

• Faster negotiation flow and cleaner decision pathways

 

 

Buyers / Partners (Visitors / Delegations)

 

For those seeking:

• Agency and distribution portfolios

• Brands to represent and distribute

• Franchise investments and scalable models

• App deals (licensing, distribution, implementation, commercialization)

• Operators and partners to execute coverage and growth

 

What you gain

• Direct access to structured opportunities (not random introductions)

• Ability to compare multiple offers efficiently

• Pre-scheduled meetings aligned to your goals

• A professional environment for serious, confidential discussions

 

 

What happens inside the platform (simple and deal-focused)

• Exhibition (Showcase): booths to present offers clearly and attract qualified interest

• Meetings (Matchmaking): pre-scheduled 1:1 meetings by sector and deal type

• Discussions: practical sessions focused on structuring deals (agencies, franchising, apps licensing)

• Deal-Making: dedicated deal rooms for negotiation and next-step alignment

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