Gateway Forum & Showcase for Franchising & Apps Marketplace - 2026
Why this platform now
​Syria’s market is moving into a new phase of commercial reactivation, creating immediate demand for ready-to-operate business models: franchising, agency/distribution partnerships, and scalable operating concepts that can be rolled out quickly and managed professionally.
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Dubai is the neutral deal gateway. It provides a trusted international setting for first-stage discussions, due diligence, partner selection, and structuring of franchise/agency frameworks under clear commercial practices—before moving to on-ground execution. This supports Dubai’s role as a regional hub for cross-border trade, services, and structured business expansion, while attracting serious operators, investors, and brands who want an organized pathway into emerging markets.
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Damascus is the execution checkpoint. It enables direct market validation, operator alignment, and implementation readiness with local stakeholders—turning frameworks into practical rollout steps. The platform is designed to align interests on both sides: brands and right-holders secure qualified operators, and buyers/operators access proven concepts with clear terms, support requirements, and scalable growth paths.
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Priority Focus: Trade Agencies & Commercial Representation
A concentrated track for companies offering agency/distribution rights and for operators seeking representation and market coverage in Syria.
Target origin markets:
UAE • Saudi Arabia • Qatar • Egypt • Oman • Jordan • Kuwait • China • Türkiye • United Kingdom • France • United States • Europe • Russia • Singapore • South Korea
Deal types covered:
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Agency rights (exclusive / non-exclusive)
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Distributor appointment & territory coverage
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Wholesale / retail channel partnerships
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Supply & product pipeline agreements
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Performance frameworks (targets, KPIs, reporting, brand standards)
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Brands & Franchising Marketplace:
A B2B track connecting franchisors and brand owners with qualified operators and investors targeting the Syrian market.
High-demand franchise/brand categories:
Hotels & serviced apartments • QSR • Cafés • Casual dining • Fashion & apparel • Sportswear • Cosmetics • Pharmacy & wellness • Mini-markets • Automotive services
Apps & Platforms Marketplace:
A deal-focused track for app/platform licensing and rollout partnerships targeting Syria’s urgent operational needs.
Priority sectors:
Ride-hailing • Fuel stations & loyalty/payments • Car rental & leasing • Hospitality tech
High-demand app types (examples):
Ride-hailing/dispatch • Fuel loyalty & QR payments • Fleet fuel management • Car rental marketplace • Leasing/installments • Hotel booking & guest services • Delivery/logistics • POS & inventory • Roadside assistance • Workforce scheduling
Who should attend:
Deal Owners / Exhibitors: brands, franchisors, app/platform providers seeking partners.
Buyers / Delegates: operators, investors, resellers, and deployment partners seeking ready opportunities.
What happens onsite
Booth showcase • 1:1 B2B meetings • Practical discussions • Deal rooms
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B2B ONLY • By Appointment • Sector-Based Deal Matching
For booth booking and B2B meeting requests:
expo@adamsuniversal.co.uk
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If you’re interested in participating, please register using this link:
https://adamsuniversal.fillout.com/gfs-dubai-damascus2026
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